Funnel Vision
bitdrift is excited to unveil our newest product, Funnels! Built on the foundation of dynamic real time telemetry from our Capture product, we have created a funnel analysis tool specifically designed for mobile app environments. Developers and analysts can now create and deploy complex funnels directly into mobile apps without the hassle of writing and deploying new code. The resulting data flow can be seen in real time as customers interact with the product, allowing you to see user behavior as it happens.
Developers can build a funnel on the fly with any existing log or signal in their application, even if these aren’t being sent to existing server side observability or analytics stores. Using any of the built in telemetry Capture provides, in addition to application specific logs, you can use the insights gained to immediately refine your funnel, without a mobile app release! Customers have already used this feature to optimize onboarding funnels, debug purchasing and payments conversion issues, understand fraud friction tradeoffs, enhance user journey flows, and many more use cases.
The primary aim of a funnel analysis tool is to provide actionable insights into user behavior. By understanding how users move through different stages of a flow or interaction, and pinpointing areas where users disengage or encounter friction in real time, organizations can proactively address these issues, smoothing out the user experience and ensuring a more seamless journey, while enhancing conversion rates.
Traditionally, building these funnels has been a time-consuming and laborious task. It’s challenging to pinpoint the appropriate steps within a flow for effective measurement, requiring a lot of iteration and manual instrumentation. The glacial pace of mobile releases makes it difficult to modify or adapt the analysis, as the product or customer behavior evolves. Now, with Funnels, the experience of creating, changing, and deploying funnels takes minutes, rather than months, even to millions of devices.
bitdrift’s advanced Funnel product is a game-changer for mobile app observability. It offers a seamless, code-free setup for funnel creation, real-time data analysis, and deep insights into user behavior, all aimed at enhancing user experiences and boosting conversion. We can’t wait for you to try it.
For more information on funnels see our product documentation.
If you’re interested in using Funnels, be sure to sign up to give the free tier a try. Please join us in Slack as well to ask questions and give feedback!
Author
Pete Morelli